The Smart Cover doubles as the perfect film-watching, game-playing, web-surfing, do-it-all companion. It folds in all the right places so you can quickly create a stand that holds iPad upright. Or one that lets you tilt iPad into a comfortable typing position. If you prefer to hold iPad, the Smart Cover flips back and out of the way like a page in a magazine. And if you want to shoot some HD video on the fly, the Smart Cover folds in half to expose the back-facing camera. Now that’s something to smile about.

iPad already has your content. Now give it your style. No matter which colour you choose, the Smart Cover stays put when you toss iPad in your bag, rest it on a table or sling it under your arm. And since the microfibre lining gently buffs off any smudges or fingerprints as you move, iPad always looks good on arrival.

The Smart Cover makes iPad do things no other cover can. Close it, and iPad automatically goes to sleep. Open it, and iPad instantly wakes up — no need to press any buttons. The Smart Cover doesn’t just protect iPad, it keeps it ready to go whenever you are.